What can you learn from green marketing, including Dumbest Super Bowl ads
What can we learn, in any event, the Super Bowl ads? Yes, you could say you can trade points in the Super Bowl will plumb the depths of Dumb and Dumber. Even my two teenage children, who happen to be avid followers of the Three Stooges, were aghast at the idiocy of some of the commercials, including several of a beer company that will go nameless because his interpretation of the beer drinkers as retarded part of famine is below contempt.
But hey, if a beer company can use some entertainment shows, even questionable to sell bad, watery beer, why not green, and green entertainment marketing high-tech used to sell sustainable products and services and really have a lasting and positive social value?
Audi even made fun of the green movement on your ad what his "Green Car of the Year. The prominent "Green Police" running about charging people with crimes echo, as the use of plastic bottles and incandescent bulbs, and created the melody Cheap Trick "Dream Police". It's a fun, happy to put on the green and sustainability of environmental movements, as well. And finally: Guess what? There is a green car. The message: You do not have to be "green" for green. And indeed, the car is the Audi A3 TDI, which runs on "clean diesel" fuel.
In an Associated Press, the marketing professor Charles R. Villanova Taylor said cheerfully works this year. He cited a commercial tire manufacturer Bridgestone, with men carrying a whale on a truck, and another for the launch of Dove skin of the men in his line of care. They were the winners, he said, because they manage to entertain while telling people about brands.
Achieving this, however, ecologists? The fact that we believe in saving our environment does not mean it's the best message we can put there. Many potential consumers of green and sustainable products just do not want to hear the environmental Yakety yak. (And that's what comes to global warming and climate change and carbon footprint similar to many.)
Here are some of the other Super Bowl ads and what we can learn from them:
Company brewing mentioned above who remain anonymous because their ads are despicable "A house is built of beer cans, and the owner is commended for being sensitive to the environment. "Enviro-what?" He says. It turns out that even beer cans are full, and the house collapses, as he and his friends drink greedily. (And this was the least stupid of the ads, the company said.)
Go Daddy GoDaddy.com 'You know, where you can get Internet domains? The company is the Hooters of Super Bowl ads with sexy women ripping off his shirt to reveal good assortment of shirts. We are not saying that using sex to sell green, but we can make this area more attractive?
A Coca-Cola with the city of The Simpsons family does appear as a radioactive nuclear-utopia feeling good all blue skies and butterflies. And this for a drink that contributes to obesity and diabetes. Meanwhile, Green has a bad name?
Cars.com 'A child prodigy grows rescue all types of people using all kinds of knowledge and intellect, but the mind MacGyver is intimidated by the prospect of buying a car. The message: Cars.com makes it easy. We must do the same and demystify ecological and sustainable technologies.
Dodge Charger-Man endless list of concessions made in life, but his car finally be a happy man. I wonder how we can make green, green, high-tech male.
Vizio's low-cost, efficient LCD maker was a major sponsor of the Super Bowl, and good for them. Announcement from the company itself was almost a mini film, recalling the days of Super Bowl commercial shows.Indeed, it was for Internet TV applications such as Facebook, Twitter, et al. Perhaps we can learn from this to make green and energy efficiency in such a spectacle.
Lexus RS-This was not a funny commercial, but I think his message was one of the most effective. "All we ask is that you keep doing what we've always done," the voiceover says. That should say it all for marketers of green and green technology fighting to show the comfort and the features of convenience of sustainable products and services.
You can see all the ads here.